Every year many people spend more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure that no mobile visitors will be turning away.
Many mobile advertisers make the same mistake that simply by purchasing some cost-per-click (CPC) advertising, the clicks will soon come and the sales will turn in. without a smart strategy and a compelling advertisement, the mobile advertising campaign cost more than it’s worth or underperform the expectations.
To get the most out of the CPC mobile advertising campaigns, there are few things to think about unique demands, limitations, and opportunities of the mobile advertising medium.
CPC service’s like Google’s Admob serve up ads to mobile device users based on a combination of the click-through rate (CTR) of your ad and the per-click bid that was made. By maximizing the mobile advertising budget, a high-performing ad must be created that will help to spend less per click.
Here are a few ideas on how to build a better mobile ad that will attract the interest of users and achieve higher CTRs.
Testing
Since mobile ads are relatively small and cheap to produce, it’s easy to create multiple versions of the same basic concept and test it to see what works and what doesn’t. Add different elements and combinations and tweak them until finding out which version resonates best with the audience. The most sophisticated mobile advertisers sometimes test hundreds of different combinations of text, images, targeting, and offer in an attempt to optimize their campaigns.
Master the basics of Ad design
Given the small space on a mobile device screen, and the limited window of time to engage the user’s attention, it helps to have a simple call to action, use no more than 5-7 words on the banner, pick a few bright colors that represent the brand and call attention for advertisement, but without overboard. Keep testing multiple versions to see what the audience is responding.
Analyze
One of the biggest benefits of mobile advertising is that it gives a great deal of visibility into the click-through data and other metrics. Take advantage of every opportunity to capture data. It can find out what is working, and adjust as it goes along. It is better to focus on a small set of ads that can optimize over time and target every country with a range of ads.
A mobile device is simplifying and revolutionizing the ways sites are designed. Creating an app is one way to tailor the mobile experience for the visitors. But the interstitial page, many sites use to alert a mobile user that an app is available and can also serve as a block to search engine crawlers.
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